This College Student’s Sneaker Company Kicks Butt

Jordana Schrager began doodling on her sneakers when she was a sophomore in high school. Her classmates couldn’t help but notice her skillfully-designed kicks and request a pair for themselves.

The more shoes she designed, the more people noticed, and orders piled up. Five years later, she has created more than four hundred pairs of unique sneakers.

Schrager is a 21-year-old junior at the University of Michigan, where she majors in art and design and minors in business.


Her company is Sneakers by Jordana. Anyone can purchase a custom pair at They’ll cost you $250 to $400.

Personalization is marketers’ top priority right now, according to this year’s study from Adobe. Leave it to a college student to lead the way in personalizing doodled sneakers.

“I have been able to improve the process with years of practice,” she says. “I collect images that I’m inspired by and refer to them as I am creating each design.”

Sneakers By Jordana

Photos are courtesy of Sneakers by Jordana

Schrager typically uses Vans as her canvas. She has also designed Converse sneakers and TOMS. She usually designs directly on the shoes using Sharpie paint pens.

Notably, she worked with the Barclays Center and St. Mary’s benefit concert to create shoes for Nick Cannon, Selena Gomez and P!NK as gifts for performing.

She also stocks existing designs you can order for less than $200.

Schrager says she gets orders from different types of customers, but most come from young women in their teens. In the future, she hopes to create her own white sneaker line that she can use for her designs and add apparel to her offerings.

For now, she also runs another company with her mother and other partners called Skicks, which offers collegiate-themed sneakers with schools’ colors and logos.